AW14 Lookbook with Beth Hurley

Magic Carpet Yoga Mats owner and designer Sophie Leininger shares personal behind the scenes accounts of MAGIC MAKING here on the blog!  Enjoy and let us know what you think in the comments or on our Facebook page: Facebook.com/magiccarpetyogamats.

After MCYM designs make the journey from artistic concept to yoga mat reality and it’s time to shoot, I daydream about what it’s human counterpart looks like.  What do they wear?  What’s their story?  What’s their vibe? Planning the shoot is an extension of the creative process. The photos become the mat’s fraternal twin; a totally different body of work living on the same lifeblood. This particular shoot epitomizes such strong visions manifest, thanks to the small village I assembled to shoot them to perfection!

The day was one part hard work in 107 degree Central Valley CA weather, one part totally epic Clueless-style pool party.  We shot at the home of a family friend, who’s totally bananas pool was the backdrop for the Baja Wave MCYM.  Not pictured in each shot is whoever wasn’t working at that exact moment, diving off the faux-stone bridge or bombing down the waterside from the wood-fired hot tub into the lagoon-like swimming pool.  Tough life, eh?  And there were baby goats.  That’s right I said BABY GOATS.

Modeling each asana was Magic Yogi Allison Texeira. There is something so angelic about Allison, from her mysterious instagram entry into my life to her shocking resemblance to some of the figurative drawings I did in college.  Not only did Allison fully embody the goat-warrior-princess vibe I was going for with the Suzani MCYM to the point I was crying tears of joy, but she had the whole crew laughing throughout the day with her sly humor. Getting the giggles to my right was our photographer Beth Hurley, who may as well have been my right arm.  I am forever grateful for Beth’s professionalism and materializing my creative vision.

I couldn’t have done this project without my friend and fashion designer Sam Howell.  Sweet Sam scouted locations with me weeks in advance, traipsing through foxtails and along creek beds to find the perfect spots for yoga magic to unfold.  Not only did he talk through and brainstorm each look with me, but he custom designed and fabricated some of the garments! I especially love the scoop-back-drapey top be made for the Vintage Deco MCYM, transforming Allison into the statuesque Mediterranean yoga goddess of my dreams. I was additionally lucky to have my dear Faye Kendall on set as well; her jewelry perfected each look, and her hair and make-up skills kept Allison looking like something from heaven.

Here’s a peek into that magical day; the full spread can be found on our website. Enjoy the photos, and make sure to tell us what you think on our Facebook page: facebook.com/magiccarpetyogamats. A big thanks also to Troy Covello, Wile’e Gillespe, and the Boisrame, Gilchrist, Leininger, and Ullman families for their assistance, generosity, and love.

 

Vintage Deco Magic Carpet Yoga Mat Photography: Elizabeth Hurley Photography Model: Allison Texeira Jewelry: Faye Kendall Creative Direction: Sophie Leininger Assistant Styling/Wardrobe: Sam Howell

Vintage Deco Magic Carpet Yoga Mat
Photography: Elizabeth Hurley Photography
Model: Allison Texeira
Jewelry: Faye Kendall
Creative Direction: Sophie Leininger
Assistant Styling/Wardrobe: Sam Howell

Traditional Magic Carpet Yoga Mat Photography: Beth Hurley Model: Allison Texeira Jewelry: Faye Kendall Creative Direction: Sophie Leininger Assistant Styling/Wardrobe: Sam Howell

Traditional Magic Carpet Yoga Mat
Photography: Beth Hurley
Model: Allison Texeira
Jewelry: Faye Kendall
Creative Direction: Sophie Leininger
Assistant Styling/Wardrobe: Sam Howell

Suzani Magic Carpet Yoga Mat Photography: Beth Hurley Model: Allison Texeira Jewelry: Faye Kendall Creative Direction: Sophie Leininger Assistant Styling/Wardrobe: Sam Howell

Suzani Magic Carpet Yoga Mat
Photography: Beth Hurley
Model: Allison Texeira
Jewelry: Faye Kendall
Creative Direction: Sophie Leininger
Assistant Styling/Wardrobe: Sam Howell

Suzani Magic Carpet Yoga Mat Photography: Beth Hurley Model: Allison Texeira Jewelry: Faye Kendall Creative Direction: Sophie Leininger Assistant Styling/Wardrobe: Sam Howell

Suzani Magic Carpet Yoga Mat
Photography: Beth Hurley
Model: Allison Texeira
Jewelry: Faye Kendall
Creative Direction: Sophie Leininger
Assistant Styling/Wardrobe: Sam Howell

Suzani Magic Carpet Yoga Mat Photography: Beth Hurley Model: Allison Texeira Jewelry: Faye Kendall Creative Direction: Sophie Leininger Assistant Styling/Wardrobe: Sam Howell

Suzani Magic Carpet Yoga Mat
Photography: Beth Hurley
Model: Allison Texeira
Jewelry: Faye Kendall
Creative Direction: Sophie Leininger
Assistant Styling/Wardrobe: Sam Howell

Baja Wave Magic Carpet Yoga Mat Photography: Beth Hurley Model: Allison Texeira Jewelry: Faye Kendall Creative Direction: Sophie Leininger Assistant Styling/Wardrobe: Sam Howell

Baja Wave Magic Carpet Yoga Mat
Photography: Beth Hurley
Model: Allison Texeira
Jewelry: Faye Kendall
Creative Direction: Sophie Leininger
Assistant Styling/Wardrobe: Sam Howell

 

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